To improve global productivity and happiness, to help people develop themselves and live in peace and harmony with themselves and everyone around them including the animals and the planet, to help in bringing happiness through social and environmental development, beyond economic goals.
Our purpose motivates both our activities and strategy as a group and the way we serve everyone globally.
To help in the development of and bring happiness for everyone on earth, including humans, animals, and the nature, and their relationship with each other.
Compassion for All
• Respect everyone and honor their uniqueness.
• Prioritize empathy in our decisions and interactions.
• Advocate for the ethical treatment of people, animals, and the environment.
Environmental Stewardship
• Protect natural resources to sustain life on Earth.
• Promote eco-friendly practices in all operations.
• Innovate to reduce waste and carbon emissions.
Community Connection
• Encourage collaboration and mutual support.
• Foster inclusive spaces where all voices are heard.
• Engage in projects that uplift communities and inspire change.
Sustainable Innovation
• Design solutions that harmonize with nature and society.
• Invest in solutions that minimize environmental impact.
• Pursue long-term growth with mindful resource use.
Friendliness and Support
• Be nonhierarchical and inclusive
• Uphold the obligations to engage and dissent
• Embrace diverse perspectives with curiosity and respect
Continuous Growth and Learning
• Embrace change as an opportunity to evolve.
• Encourage personal and professional development.
• Stay curious and adapt to the evolving needs of the planet.
Harmony with Nature
• Align our practices with natural cycles and ecosystems.
• Support biodiversity and ecological balance.
• Promote peaceful coexistence between humans and nature.
Each of these values guides our purpose: to bring development, happiness, peace, and harmony to all on Earth.
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