Our mission to bring happiness to all—humans, animals, and nature—guides our core values and actions in serving the economy, the society, and the environment.
Our Code of Conduct serves as our promise to uphold these values, ensuring all our interactions reflect respect, sustainability, empathy, and collaboration.
These principles are at the heart of our company, guiding every decision and action to make a positive impact on the world.
Here are our key principles, designed to help us make a meaningful difference:
Respect for All:
We honor the sanctity of all in all its forms and are committed to fostering an environment of mutual respect and compassion for everyone and everything that shares this planet.
- Treat all humans, animals, and nature with dignity and compassion.
- Value diverse perspectives and respect differences in beliefs, cultures, and ways of life.
- Acknowledge the rights and intrinsic worth of all living beings.
- Avoid actions or decisions that harm anyone including our juniors, seniors, partners, directly or indirectly.
- Educate ourselves and others on practices that respect life.
- Speak and act in ways that promote kindness and understanding.
Environmental Stewardship:
We are dedicated to preserving harmony and minimizing our negative footprint, actively working to protect and restore natural ecosystems.
- Reduce, reuse, and recycle resources in every area of our operations.
- Promote sustainable practices and alternatives in all business activities.
- Engage in and support efforts to combat climate change and biodiversity loss.
- Avoid partnerships with entities that harm the environment.
- Invest in solutions that help environmental preservation.
- Educate our team and partners on sustainable practices.
Ethical Practices:
We believe in conducting business with integrity and transparency, prioritizing ethical standards that foster trust with all stakeholders.
- Ensure fair treatment and equality in the workplace.
- Establish clear guidelines for decision-making to uphold ethical values.
- Encourage reporting and addressing unethical conduct without retaliation.
Human and Animal Welfare:
Our commitment extends to protecting the welfare of all living beings, promoting humane practices and supporting initiatives that improve well-being.
- Avoid products or practices harmful to humans, animals, or nature.
- Support cruelty-free and welfare-focused initiatives and partnerships.
- Ensure fair and safe labor conditions for all employees and partners.
- Advocate for better living conditions for all creatures, human or otherwise.
- Work actively to end exploitation and abuse in all forms.
- Contribute resources to organizations that advance welfare initiatives.
Collaboration and Inclusivity:
We value inclusivity, believing that positive change is achieved through diverse perspectives and collaborative efforts with communities worldwide.
- Foster a diverse, inclusive, and supportive workplace environment.
- Welcome contributions from people of all backgrounds and experiences.
- Collaborate with organizations and communities that share our mission.
- Engage with local communities to understand and support their needs.
- Encourage open dialogue and constructive feedback.
- Offer equal opportunities and fair treatment to all.
Commitment to Continuous Improvement:
We are dedicated to constantly refining our practices to maximize positive impacts on people, animals, and nature, evolving as new insights and innovations emerge.
- Regularly review and improve our initiatives.
- Seek feedback from employees, partners, and customers for growth.
- Embrace new methods that support our mission.
- Provide training to keep our team informed and capable of better practices.
Our Code of Conduct reflects our dedication to fostering happiness, peace, and harmony for everyone and everything on Earth. It guides us as we strive for a brighter future, together.
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